Toys are urgently wanted to help put a smile on the faces of needy children in the area this Christmas.
Wetherby Baptist Church and the Salvation Army are broadening their reach to neighbouring Tadcaster with their second Wetherby and District Toy Appeal.
Appeal spokesman David Dawson said they have received some donations but issued an urgent plea for more.
He said: “Wetherby and the surrounding area is always regarded as a pretty affluent place, but scratch the surface and you will find real need.
“People are finding it increasingly difficult to make ends meet and a Christmas present is becoming an unaffordable luxury.”
He added: “What would it be like if you were a child and woke up on Christmas Day to find nobody had bought you a present?
“Unfortunately it happens, quite commonly, and quite near to home.”
He said last year hundreds of gifts were donated for youngsters in the Wetherby area alone.
“Potentially that was 380 extra smiles on Christmas Day, thanks to the generosity of local people,” added David.
He urged people to include an extra present while Christmas shopping to donate to the appeal.
“A present will let them know that someone cares. Isn’t that what Christmas is all about?”
Unwrapped toys and gifts - valued £5-£15 - can be left at the Memorial Garden, North Street, Wetherby between 9am and 4pm on Saturdays until December 1 and at the Salvation Army Coffee Morning in St Josephs Street in Tadcaster on Thursdays until November 29. Also until December 6 at: Wetherby - Fantasia, Treasures Toys, Castlegate Toys, Raynors Opticians, The Cutprice Bookshop; Tadcaster - Calcaria Carpets, Needlecase, Tykes Tearooms, Post Office Stutton Road.