Martin House Children’s Hospice has been chosen as the 2016 charity for Keighley’s Airedale Shopping Centre following a vote by store workers and centre staff.
Jeweller Liam McQuaid of Raffles had encouraged the centre to support the hospice, where he is a Community Ambassador along with his wife Anna.
The cause is close to the couple’s hearts after they tragically lost their son Niall at the hospice in 2006, aged seven weeks and they have been raising money for the Boston Spa unit ever since.
The couple were recently crowned champions of the hospice’s Strictly Get Dancing contest, which this year raised more than £33,000.
“It’s fantastic news that the hospice is the Airedale Centre’s nominated charity for this year,” said Liam.
“I’ve had a number of talks with the centre and they’ve been really great. We are now going to get together with Martin House and start making plans about what we can do to raise as much as possible for them.”
Airedale Shopping Centre manager Steve Seymour said: “Liam and Anna have done so much for Martin House that we could not help but be inspired by their tireless fundraising efforts.”
Martin House Children’s Hospice community fundraiser and dance event organiser Sarah Tarpey said: “We support a large number of families in Keighley, Bradford and the surrounding areas.
“I feel extremely lucky to have had the continued support of Liam and Anna, who have worked hard to raise awareness of Martin House and encourage fundraising efforts locally.
“We were delighted to be selected as the charity of choice by Airedale Shopping Centre and thank the team and visitors wholeheartedly for their support.”
Liam and Anna, from Leeds, moved in to the hospice for a week along with their other sons so the family could be with Niall while he received expert round-the-clock care.
After he passed away they were supported through the hospice with counselling and bereavement services and vowed to do as much as they could for the charity in return.
Over the last eight years, they have raised £27,000, with a further £1,200 in sponsorship for their dance contest.