Asda is set to give customers a seasonal boost on top of the freeze by investing in an exclusive three-day price drop, starting from today (Friday).
The supermarket - which has stated that it is 'not participating' in Black Friday - is knocking 4 pence per litre off fuel, meaning unleaded prices drop below the £1 mark to 99.7 pence per litre.
Effective until Sunday, November 29, motorists will benefit from cheaper fuel prices throughout the weekend as unleaded falls to a new record six year low. Asda will revert back on Monday to a price of 103.7ppl on unleaded and 106.7 ppl on diesel.
Following the news that the Chancellor has so far held off a price increase on fuel duty, Asda president and CEO Andy Clarke had urged the Chancellor to continue with the freeze instead of the anticipated yearly fuel duty rises in line with inflation from April 2016.
Mr Clarke said: “The Chancellor’s freeze on fuel duty is what our customers were hoping for but it doesn’t look like it will be long lived. We’re adding a further boost by investing in a three day fuel price drop meaning drivers can now benefit from fuel as low as 99.7ppl in the crucial run-up to the festive period.
“We’d urge the chancellor to continue with a freeze on fuel duty to help maintain discretionary income levels for families rather than going ahead with an anticipated inflationary rise from April next year. Our commitment is to keep prices as low as possible for drivers and we’d ask the Chancellor to do the same.”