Wetherby in Bloom has branched out onto the internet.
The volunteer group, which leads the floral campaign to brighten the town, has launched its website in a bid to boost support for its award-winning work.
Chairman Geoff Humble said: “It is hoped that the site will raise the visibility of the charity and encourage more support in the form of “friends”, volunteers and sponsors.
“The web site is one of a number of recent initiatives that have moved the group forward in this fast changing technological world in which we live today but one thing that will never change is nature’s way of controlling the seasons and how good our displays will be.”
The new website - www.Wetherbyinbloom.co.uk - was created by local resident Tom Brockie who also designed the Wetherby Bowlign Club site.
Wetherby’s aspirations to become one of the best floral towns in Britain started in 1989 when they entered the Yorkshire in Bloom competition.
Since then the town has become an acknowledged champion of floral display in Yorkshire, the United Kingdom and Europe having won the best Town category of Britain in Bloom in 1998, a silver gilt in the same competition in 2002 and 2010, a coveted European Entente Florale Gold award in 1999 and a gold award in the 2005 International Communities in Bloom competition.