Heineken Tadcaster present Alzheimer’s Society with a £11,000 cheque

The route passed the landmark Heineken John Smith's brewery
The route passed the landmark Heineken John Smith's brewery

Fifty colleagues from Heineken joined this year’s Tour De Yorkshire to raise money for the Alzheimer’s Society that supports people in the local community affected by dementia.

Colleagues cycled 30 miles of the official route, which passed the landmark Heineken John Smith’s brewery in Tadcaster after the official race had set off.

The whole site came together to support the cyclists by donating money, encouraging their friends and family to do so and cheering for them on the day. The team, led by technical trainer, Steve Denton, who is based at the site, also launched an external text message campaign that encouraged the public to ‘do something amazing for people with dementia’ by donating £5. Their total fundraising was also matched by Heineken bringing the total to over £11,000.

Hannah Riley, community fundraiser for the Alzheimer’s Society said: “I’m astounded by how much Heineken Tadcaster have raised, it was a big surprise!

“The money raised from Heineken’s fundraising will make a difference for the estimated 67,000 people affected by dementia across Yorkshire, as well as their families and carers.”