This year's Harrogate Christmas Market looks set to be the busiest yet with Virgin Trains announcing low priced fairs on special services from London.
In September, the company announced they would be running additional services from London to Harrogate on the mornings of Saturday, November 19 and Sunday, November 20.
The move was designed to enable more visitors to have easy access to this popular event and it also seems they will be receiving cheaper journeys.
Return travel from London to Harrogate for these services will now start at £29 in Standard Class and £14.50 for a single ticket.
Virgin Trains Commercial Director Suzanne Donnelly said: “We’re committed to supporting Harrogate Christmas Market and we’re confident these additional services, and fantastic value fares, will prove very popular.
“Promoting travel to the market is one of a number of initiatives we’re looking at as part of our commitment to supporting the town’s tourist industry, economy and community ahead of our planned introduction of a two-hourly service between Harrogate and London from 2019.”
Harrogate Christmas Market first launched in 2012 and has grown in popularity since, with more than 60,000 visitors last year to its 200 stalls.
Earlier this month, Harrogate Borough Council agreed to grant the popular market a three-year license meaning it will now take place until at least 2019.
Brian Dunsby, who leads the market's organising committee, said: "We're very pleased to have the support of Virgin Trains and, with just four weeks to go before we open our Christmas market, we hope this new release of low priced fares will persuade many people from across Virgin’s east coast route to travel to Harrogate to see what the town has to offer.
“Virgin Trains is already planning to substantially increase the number of direct services between London and Harrogate over the next few years, and these special one-off services are further recognition of the demand for easy access to Harrogate from the capital.”