A Ripon herbalist has launch-ed a new skincare products firm with a difference.
Mia & Dom Organic Skincare specialises in hand-made herbal products – and is targeted specifically at mothers and babies.
Jen Feltham, who named the company after her two children, said: “I have been making what my father dubbed ‘lotions and potions’ since the age of eight and I have always had a passion for natural medicine and herbal products. This passion has led me to gain experience – and qualifications – in herbal medicine and aromatherapy.
“My objective is to use the very best ingredients to provide our customers with beautiful, organic, natural and safe skincare for their family. My organic, natural mother-and-baby products are gentle on delicate skin, eczema-friendly and free from harsh chemicals,” she said.
All the company’s products are based on ancient wisdom, and use combinations of herbs like calendula, lavender and rose-hip, which are well-known for their soothing and relaxing properties.
“Our skincare range is aimed primarily at pregnant mothers, new mothers and babies, as I feel there is a major gap in the market there. But that does not mean that they cannot be used by younger women and older men, or older women and young men, who want to look after their skin naturally or treat conditions such as eczema or psoriasis,” she said.
Ms Feltham, who spent 15 years working for professional services firms Deloitte and Addleshaw Goddard in Leeds, believes the combination of her love of natural medicine and her experience of marketing and business development will stand her in good stead in her new venture.
“The business will be primarily mail order and, working from home, I will be utilising social networking sites as a primary source of marketing,” she said.
“The huge popularity of sites such as Netmums and Mumsnet graphically underlines the power of the internet when it comes to mothers, and these sites specialise in providing advice on parenting, pregnancy and baby care products.”
“I also feel the time is absolutely right to launch Mia & Dom Skincare. Women are having babies at an older age than previously, when they are more financially secure, which has provided a significant boost to the mother and baby product market,” she added.