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Harrogate Water seals five-year exclusive deal with Royal Ascot

The new deal means that Harrogate Spring Water will be the only bottled water sold at Royal Acot until 2022. (Photo by Tristan Fewings/Getty Images for Harrogate Water)
The new deal means that Harrogate Spring Water will be the only bottled water sold at Royal Acot until 2022. (Photo by Tristan Fewings/Getty Images for Harrogate Water)

Harrogate Water has announced a five-year partnership with Ascot as Official Water Supplier to run from 2018 to 2022.

The announcement, in the run-up to Royal Ascot on June 19-23 – Britain’s most valuable race meeting – extends the successful three-year sponsorship deal signed in 2015.

Harrogate Water brand manager Nicky Cain said: “The five-year extension speaks volumes about the success of the partnership and the benefits of being associated with one of the world’s finest and most famous social and sporting venues.

“Ascot race days are internationally celebrated events, quintessentially British and synonymous with elegance and style; the sponsorship is a perfect fit for both brands. It reinforces our position as the UK’s number-one premium bottled water brand.

“In three years, Harrogate Water has doubled in size and we have seen a phenomenal growth in both home and export markets.”

Juliet Slot, chief commercial officer at Ascot Racecourse, said: “Harrogate Spring Water is a brand with refined heritage and spa origins dating back to 1571, which complements Ascot’s 300-year heritage.”

The sponsorship arrangement will include a Harrogate Water sponsored race as well as branding on site, print advertising in race cards, brochures and the Royal Ascot Magazine, and joint digital marketing.

Still and sparkling Harrogate Water will be available across all bars, restaurants and fine-dining sites in PET and glass on all race days, including Royal Ascot.

Harrogate will offer racegoers free bottles of spring water on exit during Royal Ascot and Saturday flat race days, as part of “Pace Yourself”, the racing industry’s drink awareness campaign. Teams of litter pickers will collect any discarded bottles in and around the racecourse.

Harrogate Water also sponsors England and GB Hockey, which includes the Vitality Hockey Women’s World Cup in London in July.

Harrogate Water and Ascot are also working together on a sustainability project to improve recycling across the site.