Bradley Wiggins’ Tour de France and Olympics wins boost local cycle sales

A Tadcaster bike shop is reaping the benefits of the Bradley Wiggins effect.

Bradley Wiggins’ historic win of the Tour De France yellow jersey last month has boosted sales of bikes by up to five per cent nationwide, with bike shop owners seeing the benefit locally too.

David Stainthorpe, 60, who owns bike shop Cyclesense in Tadcaster, told the Wetherby News this week that enthusiasm for the sport is growing.

“We have had lots of interest we wouldn’t normally, and people seem to be getting excited about riding a bike again.

“The nice weather has had a bigger impact though but both together has been a good combination.”

David, who cycles to and from work from his home in Thorner, and has run the bike shop for nearly 20 years, added: “It’s road bikes that are selling well.

“I am sure the win by Bradley Wiggins will bring people into cycling, as events like these always does.

“Cycling is a great way of being active and being in the fresh air, when you get on a bike it gives you time to think.”

Cyclesense runs a cycling club every Tuesday evening from the Tadcaster store at 6.15.

Meanwhile, Visa has been tracking the UK spending in the run up to and during the Olympics, and says there was a 5.1 per cent increase in the amount spent on bikes, equipment and servicing during the last week of the Tour de France compared to the same week in 2011.

Cycling: FACTS

Bicycles were introduced in the 19th century, with around one billion worldwide. They are the principle means of transport in many regions throughout the world.

Cycling is the third most popular recreational activity in the UK. An estimated 3.1 million people ride a bicycle each month.

Studies have shown that regular cycling can help you lose weight, reduce stress and improve your fitness.

Cycling is one of the easiest ways to fit exercise into your daily routine because it’s also a form of transport.

It is a low impact form of exercise.