Tour de France organisers will join 2,000 fans and businesses in Harrogate on the launch day of the 100 day cultural festival.
The 100 day event, named Yorkshire Festival, will begin as the annual Y conference takes place at the town’s International Centre on March 27.
The conference will focus on the Grand Départ of the Tour de France which is coming to Yorkshire on July 5 and 6, before heading to Cambridge and London on July 7.
Gary Verity, Chief Executive of Welcome to Yorkshire, said: “Since 2009, our Y events have heralded the start of the tourism season to help invigorate and galvanise the Yorkshire tourism industry. But never before have we had the pleasure of telling people that the world’s largest annual sporting event will be coming to our doorstep in just a few months’ time and the eyes of the entire world will be on Yorkshire.
“Anyone who wants to know more about the Tour coming, is a cycling fan or just wants to be part of this massive event for the county should register now as seats will go fast – especially given it is a free event.”
March 27 also sees the start of Yorkshire Festival, which counts down 100 days until Stage One of le Tour leaves Leeds, heading to the stage finish on Harrogate’s West Park.
Leading local cyclists are expected to attend alongside Tour de France Director Christian Prudhomme at the chat show-style event which will be hosted by experienced national sports presenter Rob Walker at Harrogate International Centre from 10.45am.
Added stardust will see Yorkshire singer/songwriter Alistair Griffin perform his new song commissioned by Welcome to Yorkshire which will be the official anthem of the Grand Départ.
Businesses and the public are all invited to the 2,000 capacity free ticket event which will again be the biggest tourism event of its kind in the UK.
The latest on plans, preparations and details for the race will also be unveiled plus more about the Team Presentation at the first direct arena in Leeds which will take place on July 3.
People from across Yorkshire can register for their free ticket for the March 27 event now at www.yorkshire.com/Y14