Slice of fame for Hovis advert star farmer

Local farmer Richard Burniston from Long Marston, Nr. Tockwith appearing in the new Hovis advert - contestant no. 79 in the cross country event
Local farmer Richard Burniston from Long Marston, Nr. Tockwith appearing in the new Hovis advert - contestant no. 79 in the cross country event
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A FARMER has had a slice of adventure after featuring in the latest advert for Hovis bread.

Richard Burniston, 58, who owns the North End Farm in Long Marston with his mother Madge, was approached by the bread company’s advertising department to star in the adverts.

He said: “I’ve been working with Hovis growing red wheat for more than four years and I was honoured to be asked to star in the latest advertising campaign for its Soft White bread range.

“The filming was definitely a change from my everyday routine on the farm and I loved getting a behind-the-scenes insight to what goes on behind the cameras, although I don’t think I’ll be swapping farming for autograph signing any time soon.”

Mr Burniston was one of several Hovis wheat farmers from around the country to be asked to take part in the advert, which has been showing on UK Television since April 11 and will run until the end of May .

The advert, which was filmed on March 23, depicts a cross-country race with hundreds of farmers battling various obstacles to cross the finishing line- who are all competing to get to the Hovis soft white bread range.

Mr Burniston, who has been a farmer for 43 years, said: “The filming was a long tiring day, and it was strange because a lot of the people on set were actors and I am not. It was certainly an unusual experience. I have been growing and buying Hovis myself for a number of years so it was great to be included. My part is small, blink and you’ll miss me, but I love Hovis so it was fun to do.”

To see the advert, go to www.Facebook.com/Hovisbakery

sarah.dawson@ypn.co.uk