Operator’s £3.2m expansion

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Luxury serviced apartment operator The Lawrance is to launch its first venue outside Harrogate following a £3.2m investment.

The privately-run family business has acquired and developed a 10,000ft sq site at 74 Micklegate in York city centre, formerly a large antiques centre, and will open a total of 14 new one, two and three bedroom luxury apartments this October.

The Lawrance, which rents luxury concierge apartments for either short or longer term stays, already operates 19 apartments in Kings Road, York Road and Duchy Road in Harrogate.

Established in 2009, the company employs eight staff in Harrogate. The new venture will create six full and part time jobs in York and marks the first step in taking the accommodation concept to other Yorkshire locations.

“This is a big step forward for The Lawrance, and it takes us to over 50 beds and gives us scale and a new footprint outside Harrogate for the first time,” said director Simon Bullock.

“We have carefully built a great reputation for high quality bespoke designed serviced apartments with the benefits of concierge service in Harrogate, and we know that York has the right mix of business and discerning leisure travellers to ensure our offering thrives in the city.”

In total, the acquisition of the freehold and development of the site, that includes a new coffee shop on Micklegate, reception building, courtyard, parking and the apartments themselves, marks an investment of £3.2m in the city, and will provide a further 20 bedroom boost to the city’s hotel stock.