Gearing up for Wetherby 10k

The Swift Research team who are gearing up for the Wetherby 10k on Sunday, September 9. The market research company is the main sponsor of the event.
The Swift Research team who are gearing up for the Wetherby 10k on Sunday, September 9. The market research company is the main sponsor of the event.

Runners from across the region are gearing up for one of Wetherby’s premier sporting events - The Wetherby 10km run.

Around 1,000 runners are expecting to take part in the run on Sunday September 9, among them three corporate teams from the event’s main sponsors - Swift Research.

As the event draws near serious training has started for Swift’s runners and Jo Penfold daughter of Swift’s co-founder Sandra Penfold is flying in from Norway to take part.

“Some of our team are regular runners in this type of event but others are first timers and the hard miles are being pounded in training because no-one wants to let their colleagues or the company down,” said Garry Stewart, Business Development Manager for Swift Research.

“Everyone is really looking forward to the event. It promises to be a wonderful atmosphere and a great experience for the novices which will make all the hard work worthwhile.”

Swift Research is the event’s new main sponsor providing financial and practical help to the organising committee including handling the admin and delivery of documentation to all the runners.

The company is one of the country’s leading market research companies and has been based in the town in Sandbeck Way for 14 of its 27 years.

Swift Research works with some of the world’s largest producers of fragrances, beauty products, household goods, food, drinks, confectionery and mother and baby products.

The company helps them to develop new products by providing feedback from members of the public many of whom are drawn from the local community in Wetherby and surrounding areas.

Alison Flannery, Managing Director of Swift Research, said: “We are delighted to be supporting The Wetherby Run which has become such a major part of sporting life in the town.

“The local community is very important to us and we are hoping our sponsorship will encourage more people from Wetherby and surrounding areas to get involved with Swift Insight to help our research studies.”

Entries are available for the event until Sunday 2nd September and it is with the support and help of local companies and shops in the town that the race has grown in recent years to be such a respected community event for Wetherby. Said Race Director Rob Gray of Wetherby Runners. The forms can be downloaded from www.wetherbyrunnersac.co.uk.