A Wetherby coffee company is taking on the high-street multinationals – off the high street – with a brand new sales and marketing concept.
The Wicked Coffee Company aims to make it as easy as possible for businesses to offer a fully-branded coffee service to rival the market-leaders – but with the added benefit of being Fairtrade certified.
In essence, the concept, under the banner ‘Proudly Serving Wicked Coffee’, consists of a selection of the company’s award-winning coffee and other beverages, snacks, equipment and merchandising – taking the effort out of creating a coffee outlet within an existing business.
The company also offers full training and support, as well as a simple audit system that helps clients to maintain standards.
Fergus Walsh, managing director of The Wicked Coffee Company, said: “As sales of coffee continue to rise, a ‘Proudly Serving’ outlet can form a lucrative extra revenue stream for those operating in retail, leisure, education and many other sectors.
“We have a long-standing reputation for excellence in both coffee and customer service, so anyone can now launch a compact and attractive Wicked Coffee outlet with complete confidence.”