Yorkshire’s oldest cycle retailer has completed a £1m investment programme at its Wetherby and Salts Mill stores that will grow the display stock to more than 1,000 bikes.
Founded in 1907, family-owned All Terrain Cycles employs 26 staff at its base in Saltaire and its large showroom at Audby Lane in Wetherby, and is one of the UK’s largest independent cycle retailers.
Managing director Tony Booth said: “The resurgence of cycling nationally and the legacy of the Tour de France in the region are very real for us and we have been investing to build on our position here in the UK’s new home of cycling.”
His daughter, Natasha Booth, who leads the purchasing and customer service functions at the £4m turnover firm, said they had worked hard at Wetherby to replicate the success of their Salts Mill store: “We have steadily built the stock levels and displays at Wetherby following a great first three quarters since we opened last summer.
“Customers have told us that what they really want is to be able to sit on a bike, touch it and test it.
“In 2015 we will see an even higher proportion of our customers able to walk away with the bike of their choice as a result of the half a million pounds of investment in extra stock on the shop floor.”