A group of fundraisers are bidding to put the sparkle back into Tadcaster this Christmas.
The town’s Rural Community Interest Company is spearheading a campaign to raise £21,760 for new festive lights.
David Gluck, from the community body said: “Unfortunately Tadcaster, like many towns across England, is short of money.
“However, from 2014 and onwards, we are determined to make the Christmas lights of Tadcaster something to talk about, and make Christmas here an event to remember, a fantastic occasion that all the family will enjoy.”
The appeal has been set up by Tadcaster Rural Community Interest Company (TRCIC) through civic crowdfunding website Spacehive.com which is calling on firms and individuals in the area to donate cash to its SaveSanta drive.
Chris Gourlay, founder of Spacehive, said: “We have a saying which is, You Scrooge, you lose.
“Even if people only chip in a few pounds, they’ll see what a massive difference it makes if a great idea is shared.
“Christmas is an amazing time to build community and remind people of the value of high streets.
“Save Santa is something we hope will inspire people to come together and ensure that austerity doesn’t prevent high streets having their names up in lights.”
The Tadcaster group was set up earlier this year as a not-for-profit organisation to tackle local economic, social and environmental issues.
So far £8,500 has been raised for the town’s Christmas lights appeal. Donate at www.spacehive.com/lightingupthetownoftadcaster.