A new £1million cycle store has opened in Wetherby and bosses expect to be able to ride high on the excitement of the Grand Depart.
All Terrain cycles saw its 9,000 square feet, two storey showroom in Audby Lane, officially opened by Lord Mayor of Leeds Coun Tom Murray last Thursday.
“Since gaining planning permission in early April, we have pulled out all the stops to create a state-of-the-art cycling superstore,” said the company’s managing director Tony Booth.
“We’ve now completed the fit-out of the ground floor and first floor showrooms and workshop and have been welcoming our first customers this week.”
Mr Booth added: “The timing couldn’t be better given the mounting excitement around the Grand Depart.
“We’re already seeing increasing numbers of cyclists enjoying the Yorkshire countryside and we anticipate that, much like Wimbledon, interest in the sport will increase after July as it benefits from an enhanced profile.
“We expect to see a marked uplift in sales in the 18 months after the tour.”
All Terrain Cycles, which has a 12,000 sq ft warehouse at Saltaire, has carried out a major refit at the Wetherby retail unit where it will sell brands such as Trek and Cannondale.
The Wetherby site also features a workshop staffed by trained technicians.
The firm originally traded as Riley Brothers Cycles but was aquired by Mr Boot in 1996 and has grown from a turnover of £45,000 in 1995 to over £3m in 2013.
All Terrain Cycles also operates a thriving e-commerce business.