Tour de France is the TV advert ‘you could not buy’

Peter Dodd of Welcome to Yorkshire, at the Tour de France roadshow in Harrogate
Peter Dodd of Welcome to Yorkshire, at the Tour de France roadshow in Harrogate
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Next year’s Tour de France will be the Harrogate district’s Olympics, the area’s business owners and tourism insiders have heard.

Bosses from Welcome to Yorkshire - the group behind the succesful Grand Depart bid - have spoken at a roadshow in Harrogate encouraging businesses in the district to make the most of the unprecedented opportunity.

Commercial director Peter Dodd said: “Three billion people see the Tour worldwide. It’s the TV advert you could not buy.”

“The Tour will be seen in 200 countries. Ninety million people watch on live TV and an hour long TV highlight package is seen in 180 countries.

Welcome to Yorkshire’s roadshows are aimed at making sure all businesses know how to make the most of it.

“Some people know the Tour and understand how big it is. It’s a three and a half hour experience and spectators are there for the day,” he added.

Jo Scott from holiday rental business Harrogate Holidays, was at the roadshow.

She said: “The presentation was really impressive, and there were interesting stats about how big the audience will be.”

“It was interesting to hear that a lot of the coverage is from the air, so it’s important we have everything looking fantastic.”

She added: “The planning seems really far on. The logistics will be quite challenging but they reassured everybody about road closures and so on.”